Individual interviews

We start by asking members about their view on the remit of the team and the role it does or could play in helping the organisation achieve its mission. We ask about measures of success, about key stakeholders and the quality of current relationships, and about how well the team is regarded by others. We then move to discuss ways of working – what the team gets right and what it should do differently. Finally, we ask people about what the team should strive to do in order to protect what it gets right while continually improving for the future.

Data and themes are collated – often supported by additional interviews and focus groups – and next stages are designed

Group workshop

This highly tailored session workshop will often involve a balance of sharing feedback themes alongside insights from case studies and for the science, moving the group from reflection into commitment and then decisions and action. Focus might then be on creating a team ‘narrative (what we stand for, what we’re trying to achieve) and a team ‘manifesto’ (our commitments to each other and the organisation). An additional key output might be stakeholder-focused messaging that the team can use to engage with others.

Individual Coaching

We coach each individual member on how to build the team’s narrative and manifesto, as well as their personal narrative, into their communication as a team ambassador. More often than not this will involve identifying key segments of the population and preparing the content for a specific piece of related communication – as well as rehearsing the delivery. In this way, we help the team build engagement and put commitments into practice so that key measurable outcomes are achieved.